This flyer is designed to help psychology majors find direction in choosing their minor.
Contrast: I used medium bright colors to make both the arrows and the minor list stand out from the white background.
Repetition: The arrow graphic is used in repetition to help solidify the concept of each arrow being a heading for a different category of minors. Also the "try one of these" text is repeated in placement, language, and color to further solidify the concept.
Alignment: The majority of the text is left margin aligned giving a strong "container" feel. The minor list is left aligned, emphasizing that all of the minors are in a list, while the different colors used indicates the different categories of the available minors.
Proximity: Minors are all grouped together uniformly to form an easy to read list. The categories (arrows) are grouped in an easy to read pattern with identical shapes closely touching. In addition to their proximity, I chose colors that naturally lead into one-another to indicate that there is no solid divider line of what category a given minor is constrained to, more of a sliding scale of what is more or less related to an area.
Contrast: I used medium bright colors to make both the arrows and the minor list stand out from the white background.
Repetition: The arrow graphic is used in repetition to help solidify the concept of each arrow being a heading for a different category of minors. Also the "try one of these" text is repeated in placement, language, and color to further solidify the concept.
Alignment: The majority of the text is left margin aligned giving a strong "container" feel. The minor list is left aligned, emphasizing that all of the minors are in a list, while the different colors used indicates the different categories of the available minors.
Proximity: Minors are all grouped together uniformly to form an easy to read list. The categories (arrows) are grouped in an easy to read pattern with identical shapes closely touching. In addition to their proximity, I chose colors that naturally lead into one-another to indicate that there is no solid divider line of what category a given minor is constrained to, more of a sliding scale of what is more or less related to an area.